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Chapter12 (Page1)

BEHAVIORAL CHANGE /PERSONALITY CHAHGE

  • CHANGE IS A PROCESS
  • WE DO NOT SEE THE THINGS AS THEY ARE
    BUT SEE THE THINGS AS WE ARE



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PERSONALITY DEVELOPMENT / CHANGE
AWARENESS
CHANGES
UNDERSTANDING
CHANGES
ATTITUDE
CHANGE

PERCEPTIONAL
           CHANGE

BEHAVIORAL CHANGE

I
Information
C
Concept
E
Emotion

RICE - Right ICE
NICE - Neutral ICE
MICE - Mis - Information, C E

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